About ASTA Global Convention

Known as the “Essential Industry Event for Travel Agency Professionals”, the annual ASTA Global Convention is where the best of the best in the travel agency industry convene for three days of inspiration, education, and entertainment – guaranteed to leave attendees ready to boost their business. Register today! 

Dates: May 29-31, 2024
Location: Dallas, Texas          
Venue: Hilton Anatole rates start at $239. Hotel booking link coming in June.

What you can Expect in Dallas in 2024:

  • Business/Personal Growth: With education sessions focused on sales, mastering productivity, communication skills, emerging technologies, travel trends, and diversity/inclusion - you will walk away a more effective and profitable business owner/travel advisor. 
  • The Inside Scoop: we will bring you critical conversations with executives from top-tier agencies, travel suppliers and government officials on our main stage.
  • Relationship Building: During Lunch & Learns with emerging destinations and our two trade show sessions with 160+ exhibitors, you will build all the relationships needed to add new products to your portfolio and increase your profitability.
  • Fun: We will welcome you to Dallas with frozen margaritas at our Carnival Music Fest Extravaganza on the lawn at the Hilton Anatole, followed the next night by our black tie gala, ASTA Advocacy Dinner and a low-key party option, then rounding things out with a closing event at an exclusive location from one of our sponsors. With our Small Business Network Reception, Premium Reception, Young Professional society Party, Advocacy Dinner After Party and Chairman's Reception, we will keep you networking and dancing the nights away! 
  • Community: Come to Chapter Connections to connect with your local peers or learn about other volunteer opportunities and special interest groups at ASTA at our committee meetings. We're stronger together!